Peter Matthies is the founder of the Conscious Business Institute (CBI), which provides a structured, measurable, and scalable way for organizations to become more inspiring, purpose-driven, and life-giving. The CBI approaches are used by businesses from 1-100.000 people, including Starbucks, BMW Group, Siemens, and Intel. Before founding CBI, Peter was a Principal for one of the world’s leading Private Equity and Venture Capital firms, Apax Partners & Co, and for b-business partners, a $1 billion pan-European VC fund. Peter serves on the board of several for-profit and non-profit organizations and enjoys his life in Santa Barbara.